We shall discuss about what Facebook Sponsored stories are and how they work. Below are some of the information from Facebook Help center
What are Sponsored Stories?
Sponsored Stories are stories that are eligible to appear in your News Feed. The sponsored stories will be displayed in the right hand side ad space. They will appear as and when people/friends/pages engage in activities on Facebook.
Sponsored Stories allow you to surface word-of-mouth recommendations about your brand that exist organically in the Facebook News Feed. To promote your Page, you can use Sponsored Stories to surface both Page posts and Page Likes.
For example, if a person’s friends like a Page, in addition to potentially seeing that news story in their News Feed, they can now also see the same story on the right-hand column on Facebook. Additionally, if you create a Page post it can now appear on the right-hand column for users that have liked your Page.
How can I use them to promote my Page?Sponsored Stories are different from ads, and including them with your Facebook Ad campaign amplifies the actions your target audience takes with your ads. We hope to make Sponsored Stories available to all businesses and organizations in the near future.
Who can see Sponsored Stories about me (e.g. Pages I like, Places where I check in)?
News Feed stories that appear as Sponsored Stories respect applicable privacy settings. Therefore, only people who are eligible to see your News Feed story are eligible to see it as as Sponsored Story.
- Jane’s privacy settings allow her friends to see News Feed stories about Pages she likes.
- Jane likes the Starbucks Page.
- Jane’s friend John can see a story about Jane liking the Starbucks Page in News Feed.
- Because of this, John may see the same story on the right hand side of pages on Facebook.
Controversy
There is a controversial part of the Sponsored stories. Sponsored stories can also considered to be advertisements that turn any user’s content into an actual advertisement. Facebook doesn't call them Ads although it's present as a part of Ads. It depends on the perception of the people whether it's similar to ads or different from ads.
Stay connected to know about new features on Facebook (Sponsored stories).
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