Facebook Pages, Groups and Profile; Their Differences

Facebook provides different features for people, organizations and brands/businesses to have them connected and engaged with friends, family and other audience/community.

We might get confused and create the wrong entity to represent ourselves on Facebook.

Facebook Pages are for celebrities, businesses, organizations and brands to share their stories and connect/engage with audience created by official representatives.

Facebook Groups are for specific sets of people who have similar interests on an individual entity, be it a brand, business, person, event or anything.

Facebook Profile timeline are for individuals/people for sharing their photos, stories, and experiences to their family, friends and people they wish.

Use of Facebook profiles by business entities and creating a page by a person not related to the entity are against the Facebook Terms and conditions.

To better understand the differences between Facebook Page, Group or Profile, the below tabular representation will be helpful:

	Page	Group	Profile
For	Brands, Businesses, Celebrities, Organizations, and such entities	People with common interest	Individuals, Non-commercial
Managed by	Profile - Official representative	Profile - any individual	Individual
Who can see Posts/Updates and other information	Public – can be seen by all(except targeted)	Open – available to everyone; Closed – limited access; Secret – Only members	Public; Friends of Friends; Friends only; Only me
Who can post on timeline	Everyone; None; Moderated	Moderated by admin; Anyone; Members only; None	Friends only; Only me
Audience	Anyone can like and join a page	Accepted/added by admin;	Friends; Followers (public updates)
Apps	Available	No	No
Page Insights	Available	No	No
Message	Can send to a page	Need to be sent to administrators	Can send to a profile

Basically, a page need to be created and managed by an official representative; has more options to engage with the audience and monitor the results. A group has lesser controls based on analytics. Profiles are for individuals only.

To know more details about the Facebook pages, groups and profile timelines and their differences, go through the Facebook help center links below:

What is a Facebook Page? - Page Basics

Facebook Groups Help Center

How are Pages different from personal timelines?

To know more about the Facebook Conversions and merging of these popular facebook features, stay with our blog.