Facebook rolled out Lookalike audiences

Facebook rolled out Lookalike audiences - Lookalike Audiences: A New Way to Reach Potential Customers

This will be familiar to Facebook users who have been creating and running ads campaign on Facebook.

The recent update is that, in addition to creating Custom audiences, you can create audiences similar to Custom Audiences. This helps you to reach potential customers who are similar to your custom audiences.

For example, you can create a list of custom audiences who have participated in a Facebook contest that you ran, then create lookalike audiences who will be similar to your custom audience.




This is available for Power Editors only

To create a lookalike audience(From Facebook Help Center):

1. Go to Power Editor and select the Audiences tab on the left


2. Create a custom audience using a list of email addresses, phone numbers or Facebook user IDs in


3. Select this custom audience and click Create Similar Audience


4. Choose the country where you'd like to find a similar set of people and select whether you want to optimize for similarity or greater reach


5. Click Create

 Note: it may take 6-24 hours for your lookalike audience to be ready for targeting.

Here are your queries about Lookalike Audiences answered on Facebook Help Center

Marketers who had the leverage to use it as a beta has had better results (ranging from 60% to 90% better results) on using lookalike audiences feature.

Try this option now and let us know your experience...

Facebook Updates - Post privacy gating

On the previous post, we discussed on the recent Facebook Updates.

Now, let us explain in detail on how to apply/make use of these changes, as we did for ‘Tagging Ability’ in the earlier post.

What is ‘Post privacy gating’?

With this option, you can choose a targeted audience every time you post an update on your Facebook Page. Nobody outside of the target audience will be able to see the posts.

You can target your audience based on :



Do not forget that the earlier option for selecting target based on Location and  Language is still available as of now.

However, the difference with the new option is that the post will be seen in your page timeline as usual by Public. You can hide it from the page for the public to see it, if you want to.

Where is it and how it works?

• Log in to your Admin Facebook profile


• Go to the page’s ‘Manage Permissions’ admin page/option


• You can see the option ‘Post privacy gating’
  
  


• Check the option and ‘Save Changes’


• Come back to the page (for which the change was made) and on the status update box you can see the changes.


• Click ‘Add Targeting’ and select your Target before posting your update

Check on the help video below.

Try this option and post your experiences below.

Stay tuned with SocialNetGate to know more on the other recent Facebook Updates.