6 Habits of Successful Social Media Marketers

#1: Build Meaningful Relationships

 

#2: Merge Passion With Social Purpose

 

#3: Understand What Customers Crave

 

#4: Connect and Collaborate

 

#5: Keep Money-Making Activities in Sight

 

#6: Track, Measure and Adjust Your Efforts

 

#SocialMedia #Socialmediamarketing

 

 

Read Full story : http://www.socialmediaexaminer.com/habits-of-successful-social-media-marketers/#more-77227 Relationships

#1: Build Meaningful Relationships

 

#2: Merge Passion With Social Purpose

 

#3: Understand What Customers Crave

 

#4: Connect and Collaborate

 

#5: Keep Money-Making Activities in Sight

 

#6: Track, Measure and Adjust Your Efforts

 

 

Read Full story : http://www.socialmediaexaminer.com/habits-of-successful-social-media-marketers/#more-77227

Social Media Marketing Strategies for Small Business

In today’s world most of the small/medium business owners are aware about the importance of social media marketing. as it has become  have started the online community by using online tools and they knew that interaction and posting is the foundations of social media marketing. Online media presence is not enough for effective social media marketing. If you are looking for a better growth, you should be more engaged in social media. Follow these strategies to make yourself successful on the social media arena.
 
Before going to the Strategies of social media, Small business owners should have the knowledge about the online media presence, social media activities like engagement with customers, comments, replies, tweets, etc.

Effective use of Multimedia
Most of the business owners are simply posting the links in their community or profiles, some of them are posting very large content with no pictures or videos. In online media majority of the people do not look for a very long content without attractive/dynamic content like images or videos.
Videos and images are the best online tool for attracting people to your profiles and communities. Include attractive and relevant pictures to your profile and also give step by step information in your video explaining procedures or concepts. Videos and images can break down the faceless B2C sales flow and make your company appear friendlier. You can use video sharing sites like youtube, Vimeo, Viddler and other sites for better multimedia presence. For example check the video attached here

Include your social media URL in offline advertising
If you are advertising in offline media like T.V., Newspapers, other print media or Radio, include your social media profiles link in that too. Initially people will visit your profiles and if it's attractive enough, they'll join with you. This'll increase trust in your business, and later they will buy your products and services.
 
Customize your Message
Each of the social media networking sites are different in nature like some sites are professional networking sites, flirting sites, video sharing , documents sharing, etc. Do the activities in your profiles according to the nature of the sites. If it is a professional networking site, do some activities like, join in groups, community, post topic, follow people etc. if it is video sharing site, add more videos about your company events, programs in your area etc. If you are posting same message in facebook and twitter, people are getting same content from multiple channels, try to customize your message for different site.

Offers and Discounts
Building network and community is the main part of social media marketing. Only way to stimulate community is to create a contest or offer an exclusive discount. For example, give special offers for those who is a fan of your facebook page. With exclusive coupons and discounts on your social media community; you’re rewarding and reminding them that you are not only a brand to engage with, but also to buy from.

Local Business Directories
Being visible to consumers looking for a business in their area is extremely important. Try to include your site in local business directories in order to help ensure that consumers find you when they need you. Also, make sure your business has been added to Google Maps, using the Local Business Center.

Creating online media presence is a simple and easy process, but rather than just creating presence you need to maintain that with relevant activities/engagement for better business opportunities.

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Expected Social Media Marketing Trends for 2011

Have a blooming New year 2011!!!

These are some of the predictions most likely to happen in the Social Media & Marketing...

 

SM Diffused in Organization :

Social media will diffuse through the organization. Now it is primarily effective for Marketing, Sales and CRM. It will be present in all aspects of business.

 

Increased Mobility:

59% of all adult Americans go online wirelessly. Mobility of Internet goes high and therefore the mobile social media usage. 

 

NFO the new SEO:

Search engines are highly recognizing those people and business that involve in social media with better and higher ranking. Facebook is the #1 visited site in 2010. And News Feed Optimization on FB are likely to supersede SEO in search engines (like Google)

 

Target segmentation made easier:

Social media will make the process of segmenting the target market much easier by using the customer groups. 

 

Social Media Advertising:

Facebook advertising will continue to improve — and get more expensive.

 

Corporate Listening:

Companies will listen to customers more and it will become increasingly important.

 

New Roles of Marketers:

Marketers will become bloggers, publishers/broadcasters.

 

ROI:

Ways will be found to calculate specific ROI on the social media marketing

 

Prioritization:

Organizations are likely to prioritize on using social media for marketing purposes

 

Trial Run:

Companies will try to make more trial on Social Media and try to make their presence notable on Social Media

 

Valuable content:

Content created and posted as blogs, feeds, etc. by the companies will be more useful and relevant to the customers and groups.

 

Social commerce:

Social commercewill be there with e-commerce so that companies can sell on Facebook by letting your customers buy, but also letting them to tell their friends.

 

Decisive Power:

People are beginning to make real decisions based on recommendations from their virtual friends. So, Social Media will have more influence on the decisions made by the customers.

 

 

These indicate the enormous growth expected in the Social Media Marketing. Please add to the above as there are a lot more can happen in the Social Media world..

Think of your position and the steps you would take to overcome these...!

 

- SocialNetGate (http://www.socialnetgate.com)

http://webinars.socialnetgate.com - Taming the tiger - SocialNetGate approach to social media management

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100+ Upcoming Social Media & Tech Events

Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Would you like to have your conference or event listed here? If so, please contact us at least one month before your event to establish a media partnership. For more upcoming listings, check out Mashable’s Events section.

In the meantime, here are some tips on how to network, share your information and/or promote your event(s) using social media:

* The Future of Event Planning and Social Media
* HOW TO: Plan and Promote Events with Social Media
* 35+ Ways to Find and Plan Events Online
* 8 Ways to Create Paperless Business Cards
* 5 Useful iPhone Apps for Business Networking

Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web’s Event Marketplace.

via : mashable.com

posted by socialnetgate