15 years of Googling!

Happy birthday to Google!

Check out their Google Doodle - http://www.google.com/

Here are some of their recent updates to their services:

Comparisons and filters in the Knowledge Graph, Updated version of the Google Search app on iOS with notifications upgrade and unified design on mobile devices. Read about the update 

Fifteen years on—and we’re just getting started

 

A richer hashtag experience in Google Search https://plus.google.com/102280279666307949456/posts/SguigRGSUQE

If you’re not yet using a Google+ profile or page on YouTube, this is more likely the right time - Check out the update - We hear you: Better commenting coming to YouTube

Post your thoughts as comments on these upcoming updates.

YouTube Subscribe Button

YouTube Video Embed code has been available to add any videos to any webpage, blog, etc. But YouTube Subscribe button similar to Facebook Like or Twitter Follow was not available. 

YouTube has now launched Embeddable "Subscribe" button publicly now. This will definitely improve the subscriptions rate as more businesses will now provide their Subscribe buttons as much as possible.

You can include the YouTube subscribe button wherever you wish officially. but need to meet the "Conditions of use"

Apart from the Standard YouTube API Terms of Service and all other relevant API documentation, following Terms and Conditions apply:

• 
  The YouTube Subscribe Button does not allow you to use the YouTube brand in any way not expressly authorized by the API Terms of Service and API documentation.


• 
  You may not offer or promote prizes or rewards of any kind in exchange for clicking on a YouTube Subscribe button.


• 
  Buttons must be fully and clearly visible.


• 
  You may not use a Subscribe Button to track any data about a user related to the user's actions or browsing activity, including without limitation whether or not a user clicks on a YouTube Subscribe button. This prohibition includes but is not limited to using pixels, cookies, or other methods of recognizing when a user clicks on a YouTube button.

Check YouTube Subscribe Button for more...

Share your thoughts and experience with YouTube as comments below

Video content for Social Media

YouTube now has more than a billion unique users every single month. That means almost half the people on the Internet visits YouTube.



Read from YouTube blog - http://goo.gl/FKRHr



Earlier this year, Twitter released a Video-Sharing iOS App - Vine ! Read More about Vine - http://goo.gl/MGgYO



This shows YouTube and video content has the power to promote your company brand online. YouTube says that the first 15 seconds of the video decide whether the content is engaging. Some simple tips on creating a Video



1. Content for Social Media should be interesting and  communication/engagement starter. Basic ideas for video content include:

• 
  Introduction video about your product/service,


• 
  How Tos/Tutorials on using the product/service,


• 
  Creative ways to use your product,


• 
  Teasers,


• 
  Celebrations at the Company,


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  Stalls/Exhibition exposure,


• 
  Employees talk,


• 
  Update on products/services & New product release and more

All the above are content related to your company. While you use social media as a marketing medium, it is also important to create and publish content that are general industry updates, tips, advises, etc.



2. Use your existing Social Media presence to know what the audience expect from you. They might not want you bombarding marketing content on their feed.

3. Keep your videos brief and to the point. Lengthening the video makes it less appealing and interest will be lost.

4. Use simple and easily understandable language. It is better to replace Technical terms with an equivalent basic word.

5. Since the time is short, the content needs to be creative.

6. There has to be a message conveyed in the video. Beating around the bush is again an interest loser. The initial seconds can be used to tell what the video is about.

7. At the end of the video, include any references/credits and contact information as and when required. Video description can also be used for the purpose.

8. Make sure the video  is compatible with all possible players and devices. Have the same videos converted in to various video formats.

9. Video Content, when distributed, has to be properly optimized for the right keywords. But Video publishing/distribution is a separate topic to be discussed as an individual blog.

Stay connected with our social media presence to get all the social media updates and tips.