Monday, February 28, 2011

Online Business Directory Listing for Business

An Online Business directory is a website that lists all businesses, globally or specific to a region, which are categorized under various Industries or types.

In this Internet era, listing ourselves on online business directories is very important and here are some reasons why a business should get listed in an Online Business Directory:

FREE OR CHEAP:
First and foremost reason - Most of the Online Business Directory Listings are free or cheap. So listing/advertising with an online business directory is an inexpensive way compared to traditional methods.

SEO:
Online Business Directory Listing increases the Search Engine Ranking of the listed Business Website.
search Engines deliver information based on knowledge of where you are when you conduct a Web search.
The websites will be ranked well in the search engines by business listings and will generate a high quality traffic flow for the website

INTERNET:
More than 70% of Americans use the internet to conduct searches for businesses and more than 640 local searches are done on the internet each second. ANd these numbers are rapidly increasing.
This makes local business directories vital to advertise your business.

MOBILE INTERNET:
People search for businesses on mobile devices online often. This is another reason which makes Online Business Directory Listing important
Save
CATEGORIZE:
Directories help listing the business websites under different categories according to the need and type of business. You can also list your business in industry-specific and region-specific business directories. And there are more options too.

BUSINESS INFORMATION:
It creates a possibility to find business information on the Internet while there might be a fake information about your brand which can be made void

DIRECT ADVERTISING:
It is the best way for direct advertising for the business in different ways
The listing is advertising made online


LEADS GENERATION:
Online Business Directory Listing is a great source of new leads or sales for your business
People who are searching for your services will get your business listing so you'll get more potential leads.
Gets relevant local links about your business to your website

CUSTOMER REVIEWS:
Online Business Directory Listings has cutomer reviews option which acts as testimonials. Being listed in these increases your chance for a customer review on the sites that offer that increasingly important feature

EDITABLE:
In online business directories, updating important changes can be done to keep the business information up-to-date informed.

These are some of the most common options available in almost all of the Business Directories. Apart from these, many business directories provide more specific options which make your business advertised efficiently and manage customer base.

Keep checking here for more about the list of Online Business Directories.

SocialNetGate gets yourself present and found in Internet more efficiently using this and various other options ...

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Wednesday, February 23, 2011

Social Media for Monitoring Competitors' by SocialNetGate

Social Media is the best way to connect with customers, get prospects and a lot of marketing and CRM efforts. Apart from that it can also be useful to study or research about your competition. Below are some common methods used to monitor your competitors' activities.

  • You can use google alerts to know top 10 new results on the Internet Search for your competitors' name daily. Similarly you can use Twitter Alerts (TweetBeep, Twilerts), it is like Google alerts for Twitter. You can even keep track of who's tweeting your website or blog, even if they use a shortened URL.
  • LinkedIn Companies page - Following a companiy and getting email notifications on the companies' updates can help with Who joined, who left, who got promoted, who's connected to whom, etc about your competitors' and is the best place to get talents also. Similarly Facebook pages can be used.
  • Tools are also available to monitor your competitors’ website traffic
  • Business listings - there are many business listings like MerchantCircle, Manata, Hoovers, and many other business listing sites to know about their offers, technology updates, and more
  • Use various website analysis tools like Website Grader
  • Subscribe to your competitor in all possible ways and monitor them regularly.

Monitoring the competitors helps you to stay ahead of them. You will know what strategies worked for them, learn from their mistakes, technology they utilize, and their up-to-date activities. So that you can take counter actions. 

Also SocialNetGate helps you in best utilizing Social Media for your business.

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Monday, February 7, 2011

LinkedIn Tips : Common

Some of the commonly came across questions on LinkedIn. These are some common things which will help use LinkedIn better if they before start using LinkedIn or at the initial stages of using LinkedIn.

Forgot Password : When you forget your password and if you have only one email associated with a LinkedIn profile and don’t have access to that email address, then contacting LI customer service is the only option. So, it is always better to have your personal email address as your primary email address rather than official email address.

Duplicate Account Creation : I see many people create duplicate account inadvertently. This happens mainly because of accepting invitations from various email addresses that you have. You CAN’T have duplicate profiles or CAN’T MERGE LinkedIn Prfoiles. So, it’s always better to register all your email addresses with active LinkedIn Account.

Exporting and Transferring Your Connections : If you have a duplicate profile,before deleting the duplicate one(s) you can export and transfer connections from one profile to another http://help.linkedin.com/app/answers/detail/a_id/3

Edit Education Details : On the edit profile page, scroll still down the page until you can see details about education and not just the name of the Institutions.

Edit Experience Details : On the edit profile page, scroll down to the position you would like to remove (under experience and not at the top where you see ‘Title’ and ‘Company name’)

Keep checking to get more from SNG …
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Friday, January 28, 2011

LinkedIn for Business

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LinkedIn is the #1 Professional Networking site with more than 85 Million members and it seems to be the most powerful social networking site also. It is time that you should utilize LinkedIn for your business. It helps all businesses - be it a start up or giant. Have you created a LinkedIn profile and didn’t know to use it effectively. Here are some suggestions to make the most out of LinkedIn:

°         Individual : As a first step, create a profile as individual and complete the details

°         Company Page : Create a company page with all details included like logo, overview, website, specialties and statistics. Make sure current employees link to the page.

°         Join Groups : Join groups related to your industry and where your customers will be.

°         Create Groups : Also we can create a group based on subject matter expertise and make it active with discussions, posts, etc. It is best to approve new members rather than have an open access.

°         Discussions : Start group discussions and keep the conversation going. We can have links to the company website for the discussions and posts (Share articles).

°         Answers : Q&A can help in both ways. A) Search and get answers. B) Answer questions and prove expertise so that you can increase contacts.

°         Research : Do market research and gain knowledge with polls about your services/industry or general things and share the results to create awareness.

°         LinkedIn URL : Publish your LinkedIn URL Business/Individual on business cards, email signature, email newsletters, web sites and brochures, etc. which adds credibility.

°         Status update : Your Status update is the best way to let others know about your recent happenings, achievements, news, etc . You can also link that to other accounts like Facebook, Twitter, etc

°         People search : Use People search to know about and get connected with the prospects/suppliers/vendors/partners

°         LinkedIn widgets : Post presentations about your company using LinkedIn widgets.

°         Recommendations : Use Recommendations to recommend and get recommended. LinkedIn recommendation can act as testimonials by customers.

°         Applications : Make use of various applications available on LinkedIn to add details to your profile

°         Getting Connected : Use First Degree connections for getting linked with others

°         Company Updates : Post updates on company and employees status page with the latest updates about company like product releases, achievements, awards, etc.

°         Blog : Import company blog in the news section by adding the RSS feed address of your blog

°         Purchase ad : Buy a LinkedIn direct ad and customize ad so that only your target market will see the ad

°         Make best use of ‘Custom Company Profiles’ to add more features like videos, polls, etc but at a cost

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Given are some of the hints on how to use LinkedIn. Each point here is a chapter by itself and has more applications to make business more efficient. Still wondering on how to use LinkedIn for the betterment of business, know more at SocialNetGate.

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Thursday, January 20, 2011

LinkedIn Tips : CONTD.

More tips are followed continuing the previous post LinkedIn Tips : Start.  

 

Tip #6 : For active Twitter users, don’t send all of your status updates from Twitter to LinkedIn. Change your settings on how your connections are notified when your status is updated, because too much of status updates may annoy your connections. 

Tip #7 : Turn on Public Profile Settings in order for your Profile to appear in the member directory and to be found on search engines.

Tip #8 : To avoid redundancy (creating duplicate profile) register all your email addresses with LinkedIn, because you can't merge LinkedIn accounts.

Tip #9 : When you close your account, please note these:

• Once you close the account you cannot use any of the connections on LinkedIn, so export connections • Rate and close questions if any asked • Close discussions 

Tip #10 : Make your profile seen by involving in various activities like Q&A, posts, discussions, polls, etc.,

 

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Tuesday, January 11, 2011

LinkedIn Tips : Start : http://ping.fm/0CosS

LinkedIn Tips : Start

 

LinkedIn - No 1 Professional Networking site with more than 85 Million Members

Professionals all over the world now use LinkedIn as their major source of networking and getting connected. Therefore these tips might be helpful for those who use LinkedIn regularly. And more of these tips will follow...

Tip #1 : Some of us might not be well aware yet that LinkedIn has a blacklist. You send invitations and if 5 people say they don’t know you, you get blacklisted and then you require email address of the person you are sending invitations to. So make sure you know the people that you send invitations to.

Add-on to the above:

If you receive invitation from someone on LinkedIn, you will have the option to Accept, Archive, or say “I don’t know this user”. If you don’t know the person, you can select archive.

Tip #2 : Keep your profile always updated. People think just creating a profile will do good whereas that’s not the case.

Tip #3 : Use LinkedIn for Lead Generation. LinkedIn is the best place for lead generation either for recruitment or business leads. It works best in both ways.

Tip#4 : Utilize the best out of keywords that you use for your profile in LinkedIn. It helps your profile to reach most of the professionals while they search for people on LinkedIn

Tip #5 : Change your settings on how your connections are notified when you update your status. Because if you have too many updates sending to your connections and they find it annoying, people can hide your status updates and will never be seen again.

 

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