Are you ready to Roku ?

Roku is continuing to prove themselves as an innovative company. SocialNetGate-powered businesses are about to get a dedicated Roku channel, with content streamed from their ecosystems.

Are you ready to Rokuuuuu ?
  

Facebook rolled out Lookalike audiences

Facebook rolled out Lookalike audiences - Lookalike Audiences: A New Way to Reach Potential Customers

This will be familiar to Facebook users who have been creating and running ads campaign on Facebook.

The recent update is that, in addition to creating Custom audiences, you can create audiences similar to Custom Audiences. This helps you to reach potential customers who are similar to your custom audiences.

For example, you can create a list of custom audiences who have participated in a Facebook contest that you ran, then create lookalike audiences who will be similar to your custom audience.




This is available for Power Editors only

To create a lookalike audience(From Facebook Help Center):

1. Go to Power Editor and select the Audiences tab on the left


2. Create a custom audience using a list of email addresses, phone numbers or Facebook user IDs in


3. Select this custom audience and click Create Similar Audience


4. Choose the country where you'd like to find a similar set of people and select whether you want to optimize for similarity or greater reach


5. Click Create

 Note: it may take 6-24 hours for your lookalike audience to be ready for targeting.

Here are your queries about Lookalike Audiences answered on Facebook Help Center

Marketers who had the leverage to use it as a beta has had better results (ranging from 60% to 90% better results) on using lookalike audiences feature.

Try this option now and let us know your experience...

Facebook Graph Search

Facebook has started rolling out Graph Search to those who requested for it, based on the geography.

Now you can explore anything on Facebook with phrases and get you the exact thing you looked for:

• 
  My friends who liked my photos


• 
  My friends who like (a specific page that you like)


• 
  Photos of my friends 


• 
  Restaurants nearby


• 
  Restaurants my friends have been to 

And there is no limit on the phrases that you can search for. There will be suggestions as you type:

 

The best part comes now. It is that you can still filter the results that you get for a ssearch based on various criteria:

First look of Facebook Graph Search seems to be awesome. Explore all the possibilites! Sky is the limit!

Post your experience[excitement : )] with us as comments below.

Facebook's new update

Facebook and Google+ are on updates spree... They come with new updates on a daily basis. This has strengtened the competition and better services.

The redesign for timeline has been tested in New Zealand and other parts of the world, but Facebook announced Wednesday that it will start officially rolling out the new look to select users immediately. Much like Facebook’s updated news feed, the goal for timeline is to reduce clutter and place more options in the hands of users. 

Read more on this at  

 

Facebook Begins Rolling Out New, Customizable Timeline

It has been noted that in most of the...

It has been noted that in most of the Google+ pages(including ours), the count of +1s is a lot higher than that of the followers.

Does that mean people would support the page and like it, but they don't to get updates from the page or they think they will get spammed?

Wheres, in Facebook, liking a page automatically makes them getting page updates in the News Feed. Is there a change required? Please post in your thoughts as comments here!

Are you outsourcing your social media marketing?

2013 has been a year that is seeing most businesses stepping in to the social media marketing already. It is an integral part of any marketing strategy. Good news is that most companies already have social media platform, and they are showcasing their social media presence in their websites. Some of them don’t have any strategy or any marketing goals in their social media platforms and some are outsourced to experienced agencies.

The main areas of social media outsourcing are Design, application development, content creation, status updates etc.

Why outsourcing your business's social media marketing and management?

Lack of time: Most of the businesses/companies don’t have enough time to do any activities in multiple social media platforms.

Lack of knowledge: Unaware of how to do marketing, maintain, manage, engage and monitor in social media channels.

Existing social media doesn’t work: Companies already have existing social media platforms but it doesn’t increase any fans or customers.

To maintain the huge fans and followers: If the companies have large number of followers and fans, and they can’t interact with them in a timely manner. Customer engagement is not done at appropriate times, in this case agency can help you.

Monitor the results: Outsource your social media work to an experienced agency they can easily measure your business and ROI. Based on the results, the activities/efforts need to be regulated.

Inappropriate platform: It is important to have a relevant social media presence. Concentrating too much on the social media platform that is not relevant to their business would not yield any results/

How to choose an Agency

Choosing an experienced agency is also important; it should be based on the strategic criteria and your business goals. Success in social media marketing is related with how they are planning and implementing the social media campaigns.

Investments in social media cannot be measured overnight; it takes time to build up in the platforms. Good social media agencies have specific and measureable plan. So consult with any experience agency to improve your social media efforts now.

Stay tuned and let us discuss more on these...

Google+ Sign-In and Google+ page Connected Services

Last week, Google rolled out Google+ Sign-in !

Introducing Google+ Sign-In: simple and secure, minus the social spam

Though, google already had an option to sign to third-party apps with Google accounts, this has been a recent roll out that has more to it, Google+ page Connected Services.

Here is a simple screenshot on how an option will appear on the page settings to configure Google APIs Console project to your Google+ Page. If this is available, it means your Google+ page is ready for th: 

How it works

You need to 

• 
  implement the Google+ Sign-in to your app


• 
  integrate/map the Google+ Sign-in with your page's Connected services option

Here is the step-by-step explanation from Google Developers Forum:

 

Set up Google+ Platform Insights for your app

To start gathering analytics on your Google+ Pages dashboard, you must connect your Google APIs Console project to your Google+ Page:

1. 
   Locate your Google+ Page's ID by visiting the Google+ Pages dashboard:
   
   
   
   • 
     For the page that you want to connect to your app, click Connected services.
   
   
   • 
     On the Google APIs Console row, click Start.
   
   
   • 
     In the dialog that appears, copy your Google+ Page ID. You will use this ID to attach your Google APIs Console project to your Google+ Page.
   
   
   • 
     Close the dialog or continue through the wizard if you'd like to see a walkthrough of the following steps.
   
   
   • 
     You can keep the connected services page open. You will return to this page to approve the connection later.
   
   
   
   


2. 
   Request the connection in the Google APIs Console:
   
   
   
   • 
     In the Google APIs Console, select the project that you want to connect to your Google+ Page Insights by selecting Open from the drop-down menu in the left navigation bar.
   
   
   • 
     On the Overview pane, next to the Google+ Page field, click Request connection.
   
   
   • 
     In the dialog that appears, paste your Google+ Page ID. Click Request connection.
   
   
   
   


3. 
   Return to the connected services page for the project from your Google+ Pages dashboard.


4. 
   You should now see the project listed under the Google APIs Console row. Click Approve to connect your project to your Page.

Your API console project will now start sending analytics to your dashboard. A Platform Insights button is available for this project now on the Google+ Pages dashboard.

 

Connect your Google+ page to your Google APIs Console to monitor the performance of your mobile apps and website.

We will be adding to our SocialNetGate and MarketPlace applications and update our experience.

Share your experience as comments here or at our Facebook and Google+ pages.