Social Media Measurement is similar to the measurement of traditional marketing systems like circulation of newspapers, rating of T.V shows, etc. However, in Social media, measurement means tracking your social-networking sites, blogs, video and photo-sharing sites, forums, etc. There are a number of ways you can track your business or your brand awareness on social media. Provided below are some of the tips:
Facebook:Elements to be considered for measuring the success : The changes in the number of likes, the posts that are done in your pages, comments on your page, likes on posts, etc. are the The insights can be seen.
Facebook Insights provides Facebook Page owners with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners can be better equipped to improve their business with Facebook. Check more about Facebook insights Twitter:
Elements to be considered : the number of followers(changes), retweet level, replies to others, conversation, etc. The number of followers in your account is significant to the people who are interested in your products/services. There are a number of analytical tools available in the web to measure the twitter campaign effectiveness. YouTube:
Elements to be considered : the numbers of visitors, number of views of videos, Activities(engagement), subscribers, etc. YouTube Insight http://www.youtube.com/my_videos_insight is a analytical and reporting tool that allow users with a YouTube account to view detailed statistics about the visitors for the videos that they uploaded to the site. statistics include age and gender, location, time, viewers rate, comments, find how people find your video, number of subscribers, etc. Check more about YouTube Insight Google Analytics:
Enterprise-class web analytics tool to measure how people found your site, number of people visited, demography, time, etc. If you are doing online business, you can:
* Track sales and conversions.
* Track email campaigns, banner ads, offline ads
* Trace transactions to campaigns and keywords
* Optimize your AdWords performance with post-click data on your keywords
* You can track other Google products like Blogger, Adsense and Google sites.
The above are just tip of an iceberg. There are a lot more number of social media sites available and measuring your business through those sites and that shall be discussed in the future
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