Social Media Monitor Upgrade from SocialNetGate!

SocialNetGate has released an upgraded Monitor & Analytics!

Facebook:

Forget logging to Facebook to view your page Insights. Now you get all the details on the SocialNetGate Monitor page.

• 
  Page Total Likes and Weekly Rate of Change


• 
  People Talking About Your page and Weekly Rate of Change


• 
  Weekly Total Reach to your page and Rate of Change


• 
  Daily Like/Unlike


• 
  Analytics on People Reached your page


• 
  Likes increase decrease chart

What more do you like?

Twitter

How about having more insights to what you have been receiving on Twitter?

• 
  People following you and Followers Chart


• 
  People you follow and Following Chart


• 
  Tweets Chart


• 
  Rate of change

YouTube Insights option was available earlier.

• 
  Channel Views and chart 


• 
  Videos Uploaded and chart 


• 
  Subscriber Counts and chart 

More Insights from Google+, LinkedIn, Pinterest, Instagram, etc. are to be available as they update their APIs.

Check out the new updates and comment your experience and thought.

Social Media Monitoring

The blog discussion on Social Media Marketing Strategy Contd.

Check out our previous blogs on

• Social Media Presence Creation,
• Social Media Promotion, and 
• Social Media Engagement

Another important part of a social media campaign is "Social Media Monitoring". It is the process of constantly monitoring your effectiveness of the social media presence and activities. Social Media Monitoring consolidates and evaluates all your effort on the Social Media Marketing. It helps you decide your future plans and actions. Social media presence and activities should be constantly and carefully monitored.

There are various Analytics tools available to analyze the social media effectiveness.

The Facebook page insights can be viewed at https://www.facebook.com/insights/ for all your existing pages

Similarly, Youtube Insights - http://www.youtube.com/my_videos_insight are available

We need to have some of the KPIs calculated. They are:

Sentiment is the positive, neutral, or negative mentions about your brand, product or services over a given time period.
Sentiment Ratio = positive, neutral or negative mentions /All brand mentions

Audience Engagement is the amount of engagement or interest that your social media audience have on your social media presence and activities.
Audience Engagement = (Comments+Replies+Likes+Shares+Trackbacks)/Total Views

Share of Voice is the mentions of your brand, product or services in social media (i.e., articles, blogs, comments, Tweets, videos, etc.) against your competitors.
Share of Voice =  Brand's, Product's or Services' Mentions/Total Mentions(Brand + All Competitors)

Conversation reach is the reach of your activities(like publish of posts, images, videos, status updates, etc.) in social media channels.
Conversation Reach = Total People Interested/Total Audience Exposure

Also there are many other metrics like Social Media Issue Resolution Rate, Time Taken for Resolution, Customer Satisfaction Score through Social Media, etc. 

Social Media ROI is difficult to calculate but this resource - http://socialnetgate.posterous.com/social-media-measurement - will help you go through the process.

SocialNetGate.com - a Social Media management platform for businesses, provides exciting features to monitor your brand on social media. 

SocialNetGate Blog provides free Social Media News, tips, tricks and more... Subscribe now to stay atop on Social Media

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Social Media Measurement

Social Media Measurement is similar to the measurement of traditional marketing systems like circulation of newspapers, rating of T.V shows, etc. However, in Social media, measurement means tracking your social-networking sites, blogs, video and photo-sharing sites, forums, etc. There are a number of ways you can track your business or your brand awareness on social media. Provided below are some of the tips:

Facebook:
Elements to be considered for measuring the success : The changes in the number of likes, the posts that are done in your pages, comments on your page, likes on posts, etc. are the  The insights can be seen.
Facebook Insights provides Facebook Page owners with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners can be better equipped to improve their business with Facebook. Check more about Facebook insights

Twitter:
Elements to be considered : the number of followers(changes), retweet level, replies to others, conversation, etc. The number of followers in your account is significant to the people who are interested in your products/services. There are a number of analytical tools available in the web to measure the twitter campaign effectiveness.

YouTube:
Elements to be considered : the numbers of visitors, number of views of videos, Activities(engagement), subscribers, etc. YouTube Insight http://www.youtube.com/my_videos_insight is a analytical and reporting tool that allow users with a YouTube account to view detailed statistics about the visitors for the videos that they uploaded to the site. statistics include age and gender, location, time, viewers rate, comments, find how people find your video, number of subscribers, etc. Check more about YouTube Insight

Google Analytics:
Enterprise-class web analytics tool to measure how people found your site, number of people visited, demography, time, etc. If you are doing online business, you can:
    * Track sales and conversions.
    * Track email campaigns, banner ads, offline ads
    * Trace transactions to campaigns and keywords
    * Optimize your AdWords performance with post-click data on your keywords
    * You can track other Google products like Blogger, Adsense and Google sites.

The above are just tip of an iceberg. There are a lot more number of social media sites available and measuring your business through those sites and that shall be discussed in the future

Stay connected to our blog and keep yourself updated.

SocialNetGate - One stop solution for Social Media Management

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