Simple steps to start with Social Media for your business!

Social Media for business has become inevitable. All businesses, irrespective of their Industry, have started to use Social Media for their marketing, CRM and more.

 

A social media campaign/strategy should include the following important steps:

• 
  Plan - Create a social media plan


• 
  Presence - Strong and relevant social media presence


• 
  Promote - Active on social media - Be active on the created social media sites/ecosystem


• 
  Listen and Engage - Engage yourself with the social media audience, who are interested in your company/organization


• 
  Monitor - Monitor the effectiveness of your social media activities and reframe the strategy.

Social Media is more of an engagement platform rather than just a marketing tool.

This is a simple recap guide to start with managing your business on Social Media. Get connected to get more updates on these.

SocialNetGate is your one stop solution and only solution that you will need for all your social media marketing and management needs

Social Media Monitoring

The blog discussion on Social Media Marketing Strategy Contd.

Check out our previous blogs on

• Social Media Presence Creation,
• Social Media Promotion, and 
• Social Media Engagement

Another important part of a social media campaign is "Social Media Monitoring". It is the process of constantly monitoring your effectiveness of the social media presence and activities. Social Media Monitoring consolidates and evaluates all your effort on the Social Media Marketing. It helps you decide your future plans and actions. Social media presence and activities should be constantly and carefully monitored.

There are various Analytics tools available to analyze the social media effectiveness.

The Facebook page insights can be viewed at https://www.facebook.com/insights/ for all your existing pages

Similarly, Youtube Insights - http://www.youtube.com/my_videos_insight are available

We need to have some of the KPIs calculated. They are:

Sentiment is the positive, neutral, or negative mentions about your brand, product or services over a given time period.
Sentiment Ratio = positive, neutral or negative mentions /All brand mentions

Audience Engagement is the amount of engagement or interest that your social media audience have on your social media presence and activities.
Audience Engagement = (Comments+Replies+Likes+Shares+Trackbacks)/Total Views

Share of Voice is the mentions of your brand, product or services in social media (i.e., articles, blogs, comments, Tweets, videos, etc.) against your competitors.
Share of Voice =  Brand's, Product's or Services' Mentions/Total Mentions(Brand + All Competitors)

Conversation reach is the reach of your activities(like publish of posts, images, videos, status updates, etc.) in social media channels.
Conversation Reach = Total People Interested/Total Audience Exposure

Also there are many other metrics like Social Media Issue Resolution Rate, Time Taken for Resolution, Customer Satisfaction Score through Social Media, etc. 

Social Media ROI is difficult to calculate but this resource - http://socialnetgate.posterous.com/social-media-measurement - will help you go through the process.

SocialNetGate.com - a Social Media management platform for businesses, provides exciting features to monitor your brand on social media. 

SocialNetGate Blog provides free Social Media News, tips, tricks and more... Subscribe now to stay atop on Social Media

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Social Media Presence Creation

Creating social media profiles

Planning on the Social Media Presence Creation is the first and foremost step in the Social Media Marketing Strategy - 

It is important to have a presence in social media sites because it is inevitable for any business. The importance of creating a Social Media presence for your brand is discussed here - SOCIAL MEDIA ::: The Next Era on the Internet.

Let's discuss on how to plan on having a presence on social media sites. So, what are the sites you should have presence on?

Social Media can be classified basically as

• Microblogging and Bookmarking sites like Twitter, Digg, Diigo, etc.
• Social Networking sites like Facebook, MySpace, etc.
• Blogging sites like Blogger, Wordpress, LiveJournal, etc.
• Photo Sharing sites like Flickr, Picasa Web Albums, Photobucket, etc.
• Video Sharing sites like YouTube, BlipTV, Vimeo, etc.
• Document Sharing sites like Scribd, Issu, Docstoc, etc.

There are also sites that are based on different industries or for a particular purpose.

The primary sites where you need to have presence are Facebook, LinkedIn, YouTube, Flickr, Twitter, and Blogging platforms(like Blogger, Wordpress, LiveJournal, etc.) Irrelevant of what industry/business category you are in, having presence in these sites is quintessential.

Check out our Social Media Directory to know what are the important sites that you need presence on.

Our Profile Name Availability Checker tool will help you to know whether the profile name is available or not.

So, in the vast space of Social Media, you should plan on creating the presence on the sites where you can have the attraction of your target segment. Creating presence in all the networks will help you grab your username and help people to find your company/brand/business online easily. But, inactive profiles will not help you in any means.

The key here is to plan on the sites to have presence on before start the presence creation process. Then create the required profiles.

Branding the profiles

Another important task of the Social Media Presence Creation is the initial branding of the created pages.

For example, after creating the facebook page or twitter profile, appropriate branding should be done which include

• applying appropriate theme,  
• adding required apps/tabs for facebook page
• Designing and applying twitter skin, etc. 

SocialNetGate - One stop solution to Social Media Management - has categorized the social media sites and create presence for their customers based on where their target segment will be. The best of the initial branding is done by us with the variety of available Facebook Apps and Twitter Skins

Check out our Social Media EcoSystem to know more! Contact us!

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Social Media Marketing Strategy

Social Media has become the most powerful medium for marketing.

To have success in using social media for any business, a perfect plan is required. Many small businesses fail in using Social Media because they lack in planning. Let us check on the process which will help start a social media campaign

Social media marketing should focus on creating presence on social media sites, create content that attracts attention, engage with readers/followers to share it with their networks, and monitor the results.

To have a successful Social Media Marketing Campaign, planning is important. Social Media Marketing should consist of the following steps:
* Social Media Presence Creation
* Social Media Promotion & Activities
* Social Media Engagement
* Social Media Advertising
* Social Media Monitoring

There are more other activiites and actions to be taken on Social Media. But these are the essential steps to start with.

Stay with us as we discuss on these steps in detail on the upcoming posts. 

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