Social Media Measurement

Social Media Measurement is similar to the measurement of traditional marketing systems like circulation of newspapers, rating of T.V shows, etc. However, in Social media, measurement means tracking your social-networking sites, blogs, video and photo-sharing sites, forums, etc. There are a number of ways you can track your business or your brand awareness on social media. Provided below are some of the tips:

Facebook:
Elements to be considered for measuring the success : The changes in the number of likes, the posts that are done in your pages, comments on your page, likes on posts, etc. are the  The insights can be seen.
Facebook Insights provides Facebook Page owners with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners can be better equipped to improve their business with Facebook. Check more about Facebook insights

Twitter:
Elements to be considered : the number of followers(changes), retweet level, replies to others, conversation, etc. The number of followers in your account is significant to the people who are interested in your products/services. There are a number of analytical tools available in the web to measure the twitter campaign effectiveness.

YouTube:
Elements to be considered : the numbers of visitors, number of views of videos, Activities(engagement), subscribers, etc. YouTube Insight http://www.youtube.com/my_videos_insight is a analytical and reporting tool that allow users with a YouTube account to view detailed statistics about the visitors for the videos that they uploaded to the site. statistics include age and gender, location, time, viewers rate, comments, find how people find your video, number of subscribers, etc. Check more about YouTube Insight

Google Analytics:
Enterprise-class web analytics tool to measure how people found your site, number of people visited, demography, time, etc. If you are doing online business, you can:
    * Track sales and conversions.
    * Track email campaigns, banner ads, offline ads
    * Trace transactions to campaigns and keywords
    * Optimize your AdWords performance with post-click data on your keywords
    * You can track other Google products like Blogger, Adsense and Google sites.

The above are just tip of an iceberg. There are a lot more number of social media sites available and measuring your business through those sites and that shall be discussed in the future

Stay connected to our blog and keep yourself updated.

SocialNetGate - One stop solution for Social Media Management

Posted via email from SocialNetGate's Blog by SocialNetGate

Social Media Marketing and Management

Social Media Marketing and Management with SocialNetGate.

SocialNetGate's new features for social Media Management

 

These are the recent features added on SocialNetGate : Voice Blog, "Like | Follow | Subscribe" Viral Widget, Customers' Offers Management, Testimonial Requester and we are adding more features on a weekly basis.

Posted via email from SocialNetGate's Blog by SocialNetGate

Facebook Games Update

For those who enjoy games on Facebook, there are more new features to be launched to make it easier to find new games and play with friends.  

A new game ticker

When you're playing games, you'll now see a separate stream of your friends' game activity, scores and achievements in a ticker. The best way to find new games is through friends, and now you'll have more opportunities to see what they're playing.
 
Maybe your best friend has started playing Sims; your roommate has a new high score on PacMan; or your mom and sister have taken up Words With Friends. Simply click on a story and you can start playing the game yourself.

You can now control who can see these stories for each individual app in your Settings. If you want friends to see you're playing one game but not another, you can change that. You're also able to limit visibility directly from the ticker by clicking "X" on a story to remove it.

More room to play

A bigger screen for game play is also being introduced so you can have a more immersive experience. You'll begin seeing games that can expand to full screen, such as CityVille, Zoo World, Monster World, and Mystery Manor in the coming days.

Bookmark your Favorites

If you use a lot of apps or games, you can now keep the best ones at the top of your bookmarks on your homepage. To add a new favorite, click the menu next to the bookmark. You can also rearrange, remove, and edit settings from the same menu.

 

Whether you like sports games, word games, strategy or classic games, they are all better when played with your friends. We hope these updates make playing games on Facebook even more fun.
 

 

Read the post at Facebook Blog - Making Games Better

 

Regular updates on Social Media from SocialNetGate

Posted via email from SocialNetGate's Blog by SocialNetGate

Twitter Translation

Twitter celebrated its first non-English launch in April 2008 with the release of Twitter in Japanese. In November 2009, Twitter launched it’s second and third languages: Spanish and French. Last week Twitter was launched in Dutch and Indonesian, therefore now Twitter has been fully translated into eleven languages.

Dutch and Indonesian were the first languages to be fully translated by community volunteers using Twitter Translation Center. Volunteers translate twitter.com, support pages, desktop and mobile applications — everything except the Tweets. Then, a select group of the most active translators work closely with the team at Twitter to maintain localized versions of the service.

Twitter community has 200,000 translators and counting. The localization process for Dutch and Indonesian took just one month. This new process will be used to translate Twitter into many more languages. Next up: Filipino and Malay. Visit the Translation Center to contribute to Twitter’s localization efforts.

Read this at Twitter's Blog - It takes a community to translate Twitter

SocialNetGate - For tips, news, and latest updates on Social Media

Posted via email from SocialNetGate's Blog by SocialNetGate

LinkedIn DON'Ts

Social Media etiquettes are as important as you behave in-person. Especially in a Professional networking site like LinkedIn, it is more important that how you expose yourself. Here are some common DON'Ts on LinkedIn, any professional networking sites in that case, which might be helpful for those who want to maintain professionalism in social media sites:

1. Do not send invites to a person whom you don't know - You lose your crebility by sending anonymous invitations and there are less chances that it will be accepted too.

2. Do not request recommendation if you don't know that person - Recommendations are by people who worked with you and appreciate your work. If you request recommendataion if he has not worked with/under/above you, it's not worth asking for.

3. Do not SPAM your LinkedIn connections with marketing email - You have a high chance of losing connections by using your connections as an email marketing list. Instead, send customized emails to your contacts on how you can help them.

4. Do not leave your profile incomplete/empty - People would like to know more about you before having a business relationship with you. Only some people will contact you and ask more details about you and many people just ignore and move to the next provider.

5. Do not create duplicate accounts by accepting invitations from your email address or by any other way - Having duplicate accounts will create a confusion and miscommunication.

6. Do not make your email address publicly visible to all in your profile - Though you are on a professional networking site, making your email address publicly visible makes you a target for mass email marketing.

7. Do not keep your account idle - People don't want to have business who is inactive on a professional networking sites. Be active by participating in Q&A, groups & discussions, adding connections, etc.,

8. Do not give access to send LinkedIn invitation to all your email contacts - This makes your contacts on email think you as a spammer. Send sellective emails to your contacts and let them know that you've sent LinkedIn invitation.

9. Do not connect your Twitter account to your LinkedIn - Some people might disagree with this but the purpose of Twitter and LinkedIn are different altogether.

There are more that can be added to this. Please post them as comments below. Also keep checking back our blog or subscribe by email and get yourself updated.

Also check the previous posts :

LinkedIn Tips : Common
LinkedIn Tips : Start
LinkedIn Tips : CONTD.

SocialNetGate - One stop solution for social media management

Posted via email from SocialNetGate's Blog by SocialNetGate

Facebook Video Calling

Facebook, to retain its top position in the social networking arena, has partnered with skype and introduced a new feature - Facebook Video Calling (will be available soon) and group chat (where you can chat with more than 10 of your friends at the same time)

Video calling Features:

Video calling allows you to talk to your friends face to face. Some of the features/options are

Video Message : If your friend isn’t available, you can always leave a video message.

Call records : The time and date of each call you make is listed in your ongoing message history with each friend. The calls themselves are not recorded or saved.

Multi-tasking : You can continue using chat and other Facebook features during your video call.

One Time Setup : Complete a quick, one-time setup, and call any friend on Facebook.

Some of the common features to that of chat and other notable things to be considered:
Callers : Only your confirmed friends can call you on Facebook video Calling. You also have the option to ignore any call you receive.

Unavailable : You can make yourself unavailable for video calling if you are not interested in video calling - same to the chat feature

Block : You can block a friend or group of friends from calling or chatting with you or you can unfriend the person

End Call : To end a video call, just close the video window.  

Compatibility : Video calling works best with the latest versions of the following browsers: Mozilla Firefox, Google Chrome, Internet Explorer, and Safari

Operating System Support :  Mac or Windows operating system. Video calling for Linux is not currently supported.

How It works:

• Make sure your webcam and microphone are both up and running - Visit your friend’s profile and click the “Call” button in the top right corner or you can also click the video icon at the top of your chat window.

• You will be asked to complete the setup the first time you try to call a friend, or the first time a friend tries to call you.
• Simply click the “Set Up” button and follow the instructions for how to set up video calling on your browser.
• Once you’ve successfully completed the setup, the call you’ve started with your friend should connect automatically. If it doesn’t, you can call again by clicking the video icon at the top of your chat window.

Click here to go to the facebook video calling page.

Note: Facebook has not completed full fledged implementation of video calling. Check the above page to know whether it is available and check back to keep yourself updated.

Or simply subscribe to our feeds to keep yourself posted on the availability of the Facebook Video Calling and all the latest social media news...

SocialNetGate - One stop solution for Social Media Management

Posted via email from SocialNetGate's Blog by SocialNetGate