LinkedIn for Business

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LinkedIn is the #1 Professional Networking site with more than 85 Million members and it seems to be the most powerful social networking site also. It is time that you should utilize LinkedIn for your business. It helps all businesses - be it a start up or giant. Have you created a LinkedIn profile and didn’t know to use it effectively. Here are some suggestions to make the most out of LinkedIn:

°         Individual : As a first step, create a profile as individual and complete the details

°         Company Page : Create a company page with all details included like logo, overview, website, specialties and statistics. Make sure current employees link to the page.

°         Join Groups : Join groups related to your industry and where your customers will be.

°         Create Groups : Also we can create a group based on subject matter expertise and make it active with discussions, posts, etc. It is best to approve new members rather than have an open access.

°         Discussions : Start group discussions and keep the conversation going. We can have links to the company website for the discussions and posts (Share articles).

°         Answers : Q&A can help in both ways. A) Search and get answers. B) Answer questions and prove expertise so that you can increase contacts.

°         Research : Do market research and gain knowledge with polls about your services/industry or general things and share the results to create awareness.

°         LinkedIn URL : Publish your LinkedIn URL Business/Individual on business cards, email signature, email newsletters, web sites and brochures, etc. which adds credibility.

°         Status update : Your Status update is the best way to let others know about your recent happenings, achievements, news, etc . You can also link that to other accounts like Facebook, Twitter, etc

°         People search : Use People search to know about and get connected with the prospects/suppliers/vendors/partners

°         LinkedIn widgets : Post presentations about your company using LinkedIn widgets.

°         Recommendations : Use Recommendations to recommend and get recommended. LinkedIn recommendation can act as testimonials by customers.

°         Applications : Make use of various applications available on LinkedIn to add details to your profile

°         Getting Connected : Use First Degree connections for getting linked with others

°         Company Updates : Post updates on company and employees status page with the latest updates about company like product releases, achievements, awards, etc.

°         Blog : Import company blog in the news section by adding the RSS feed address of your blog

°         Purchase ad : Buy a LinkedIn direct ad and customize ad so that only your target market will see the ad

°         Make best use of ‘Custom Company Profiles’ to add more features like videos, polls, etc but at a cost

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Given are some of the hints on how to use LinkedIn. Each point here is a chapter by itself and has more applications to make business more efficient. Still wondering on how to use LinkedIn for the betterment of business, know more at SocialNetGate.

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LinkedIn Tips : CONTD.

More tips are followed continuing the previous post LinkedIn Tips : Start.  

 

Tip #6 : For active Twitter users, don’t send all of your status updates from Twitter to LinkedIn. Change your settings on how your connections are notified when your status is updated, because too much of status updates may annoy your connections. 

Tip #7 : Turn on Public Profile Settings in order for your Profile to appear in the member directory and to be found on search engines.

Tip #8 : To avoid redundancy (creating duplicate profile) register all your email addresses with LinkedIn, because you can't merge LinkedIn accounts.

Tip #9 : When you close your account, please note these:

• Once you close the account you cannot use any of the connections on LinkedIn, so export connections • Rate and close questions if any asked • Close discussions 

Tip #10 : Make your profile seen by involving in various activities like Q&A, posts, discussions, polls, etc.,

 

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LinkedIn Tips : Start : http://ping.fm/0CosS

LinkedIn Tips : Start

 

LinkedIn - No 1 Professional Networking site with more than 85 Million Members

Professionals all over the world now use LinkedIn as their major source of networking and getting connected. Therefore these tips might be helpful for those who use LinkedIn regularly. And more of these tips will follow...

Tip #1 : Some of us might not be well aware yet that LinkedIn has a blacklist. You send invitations and if 5 people say they don’t know you, you get blacklisted and then you require email address of the person you are sending invitations to. So make sure you know the people that you send invitations to.

Add-on to the above:

If you receive invitation from someone on LinkedIn, you will have the option to Accept, Archive, or say “I don’t know this user”. If you don’t know the person, you can select archive.

Tip #2 : Keep your profile always updated. People think just creating a profile will do good whereas that’s not the case.

Tip #3 : Use LinkedIn for Lead Generation. LinkedIn is the best place for lead generation either for recruitment or business leads. It works best in both ways.

Tip#4 : Utilize the best out of keywords that you use for your profile in LinkedIn. It helps your profile to reach most of the professionals while they search for people on LinkedIn

Tip #5 : Change your settings on how your connections are notified when you update your status. Because if you have too many updates sending to your connections and they find it annoying, people can hide your status updates and will never be seen again.

 

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Expected Social Media Marketing Trends for 2011 : http://ping.fm/xULLw

Expected Social Media Marketing Trends for 2011

Have a blooming New year 2011!!!

These are some of the predictions most likely to happen in the Social Media & Marketing...

 

SM Diffused in Organization :

Social media will diffuse through the organization. Now it is primarily effective for Marketing, Sales and CRM. It will be present in all aspects of business.

 

Increased Mobility:

59% of all adult Americans go online wirelessly. Mobility of Internet goes high and therefore the mobile social media usage. 

 

NFO the new SEO:

Search engines are highly recognizing those people and business that involve in social media with better and higher ranking. Facebook is the #1 visited site in 2010. And News Feed Optimization on FB are likely to supersede SEO in search engines (like Google)

 

Target segmentation made easier:

Social media will make the process of segmenting the target market much easier by using the customer groups. 

 

Social Media Advertising:

Facebook advertising will continue to improve — and get more expensive.

 

Corporate Listening:

Companies will listen to customers more and it will become increasingly important.

 

New Roles of Marketers:

Marketers will become bloggers, publishers/broadcasters.

 

ROI:

Ways will be found to calculate specific ROI on the social media marketing

 

Prioritization:

Organizations are likely to prioritize on using social media for marketing purposes

 

Trial Run:

Companies will try to make more trial on Social Media and try to make their presence notable on Social Media

 

Valuable content:

Content created and posted as blogs, feeds, etc. by the companies will be more useful and relevant to the customers and groups.

 

Social commerce:

Social commercewill be there with e-commerce so that companies can sell on Facebook by letting your customers buy, but also letting them to tell their friends.

 

Decisive Power:

People are beginning to make real decisions based on recommendations from their virtual friends. So, Social Media will have more influence on the decisions made by the customers.

 

 

These indicate the enormous growth expected in the Social Media Marketing. Please add to the above as there are a lot more can happen in the Social Media world..

Think of your position and the steps you would take to overcome these...!

 

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SOCIAL MEDIA ::: The Next Era on the Internet : http://ping.fm/TQD42

SOCIAL MEDIA ::: The Next Era on the Internet

 

 

Social Media Is Revolutionizing Communications. BIG TIME ???!!! 

Some of the FACTS to prove Social Media Growth :::

•  Facebook is the top-visited Website on 2010
• The United States has the has the largest unique social networking audience 
• Among internet users, 78% say that they at least occasionally conduct product research and 32% report that they have posted online product comments.
•  Nearly six-in-ten adults (58%) have done research online about the products and services they buy, and about a quarter (24%) has posted comments or reviews online about the things they buy.
•  59% of All Adult Americans Go Online Wirelessly
•  Time spent on social networks is growing at 3x the overall internet rate.
•  Three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) and the world now spends over 110 billion minutes on social networks and blog sites.
•  While 14% People Trust Ads, 76% of People trust consumer recommendations.
•  47% of online adults use social networking sites and 73% of teens and young adults are a member of at least one social network
•   Internet is the second activity that US Adults spend more time on and they spend an average time of 155 minutes per day
•  Facebook.com accounts for 24.7% of page views in the US, which is far higher than the 7% of US page views which Google.com currently receives.
•  Only 18% of the traditional TV campaigns generate a positive ROI
•  Dell has earned $500,000 in sales by sending special offers to its Twitter group
•  Half a million people sign up for Facebook or MySpace every day
•  Businesses are using Facebook-like features to improve employee and customer engagement
•  78% of people trust what their social network says about a product or services
•  Only 14% trust advertisements
•  83% of Americans use online social networks
• And these numbers keep on increasing ....

Agreed?? So where do you stand....?

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