Wednesday, June 29, 2011

Google Social Networking

Google+ is the new social networking site by Google which can be a competitor to Facebook. Google+ is adding some new stuff to make sharing online more like sharing in real life. Some of the first key features include:

  • Circles
  • Hangouts
  • Instant Upload
  • Sparks
  • Huddle

Circles

Circles help sharing the right stuff with the right people. Circles makes it easy to put your friends from Saturday night in one circle, your parents in another, and your boss in a circle by himself - just like real life.

Hangouts

With Hangouts, the unplanned meet-up comes to the web for the first time. Let specific buddies (or entire circles) know you’re hanging out and then see who drops by for a face-to-face chat. Until teleportation arrives, it’s the next best thing.

Instant Upload

With Instant Upload, your photos and videos upload themselves automatically, to a private album on Google+.  All you have to do is decide who to share them with.

Sparks

Tell Sparks what you’re into and it will send you stuff it thinks you’ll like, so when you’re free, there’s always something cool to watch, read, or share. A feed of only the things that you're really into, so when you're free, there's always something waiting to be watched, read or shared.

Huddle

Huddle turns all those different conversations into one simple group chat, so everyone gets on the same page all at once. Your thumbs will thank you.

Will Google+ stand out of the herd and be a competitor(threat) to Facebook and overtake it? Let’s wait and watch. Also post your thoughts as comments below.

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Thursday, June 23, 2011

Facebook on Skype

Skype 5.5 Beta for Windows - Instant message your Facebook friends from Skype.

Skype has released a new beta version for Windows that includes several new features that makes messaging on facebook easier without logging in into facebook through browser.


Some of the existing features of Skype are :

* Talk free, Skype-to-Skype
* Enjoy low-rate calls to landlines and mobile
* Send text messages at great Skype rates
* Send IMs, too
* Skype To Go numbers
* Online Numbers
* Call forwarding
* Screen sharing
* Send files
* Conference calls
* Free video calls

New features in the Skype 5.5 Beta for Windows include

See Facebook friends in your Skype contact list - The contact list sorts down all your friends/contacts from Facbook

Instant message with your Facebook friends - Facebook is integrated with Skype. So you can chat with more people than ever.

Easier, smarter call controls - Skype has also made our call controls easier to use, with a new, smarter toolbar and simpler buttons.
 

Get connected with SocialNetGate to know more about Social Media News and updates.

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Wednesday, June 8, 2011

YouTube Insight

Social Media for Business involves 3 major phases.

  1. Social Media Presence,
  2. Social Media Activities
  3. Social Media Monitoring

As presence and engagement is important, monitoring the social media is the phase the real results can be measured.

YouTube Insight is one such feature for video analytics. YouTube Insight helps to have a watch on your YouTube account to know about your videos’ audience, including size, location, and age of viewers and how they found your video. It has answers to questions like

  • How many views your videos are getting?
  • How popular your videos are?
  • Exactly whose watching them?
  • How people are finding your videos?
  • Whether your videos are hot or not?
  • and more similar questions...

Where is YouTube Insight located on the site?

So, you are ready to start using YouTube's Insight feature:

  • To access YouTube Insight, sign into YouTube.com,
  • Click your Username located in the top right corner of home(or any) page
    • To see data for your channel (all of your videos), click Videos, Subscriptions, History, Inbox or Settings and click Insight on the top navigation bar.
    • To view data for an individual video, click videos and click the button underneath the video you wish to analyze.

If you are already signed into YouTube, you can click on the following link to access your dashboard directly: YouTube Insight

The default setting will display the Views graph with information on the total number of unique user views per day.

To see Discovery, Demographic, Community, or Hot Spot data, click the relevant tab on the left navigation bar.

Let's discuss about more specific options in the forthcoming posts, so stay tuned to SocialNetgate's Blog

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Monday, June 6, 2011

Social Media Marketing Strategies for Small Business

In today’s world most of the small/medium business owners are aware about the importance of social media marketing. as it has become  have started the online community by using online tools and they knew that interaction and posting is the foundations of social media marketing. Online media presence is not enough for effective social media marketing. If you are looking for a better growth, you should be more engaged in social media. Follow these strategies to make yourself successful on the social media arena.
 
Before going to the Strategies of social media, Small business owners should have the knowledge about the online media presence, social media activities like engagement with customers, comments, replies, tweets, etc.

Effective use of Multimedia
Most of the business owners are simply posting the links in their community or profiles, some of them are posting very large content with no pictures or videos. In online media majority of the people do not look for a very long content without attractive/dynamic content like images or videos.
Videos and images are the best online tool for attracting people to your profiles and communities. Include attractive and relevant pictures to your profile and also give step by step information in your video explaining procedures or concepts. Videos and images can break down the faceless B2C sales flow and make your company appear friendlier. You can use video sharing sites like youtube, Vimeo, Viddler and other sites for better multimedia presence. For example check the video attached here

Include your social media URL in offline advertising
If you are advertising in offline media like T.V., Newspapers, other print media or Radio, include your social media profiles link in that too. Initially people will visit your profiles and if it's attractive enough, they'll join with you. This'll increase trust in your business, and later they will buy your products and services.
 
Customize your Message
Each of the social media networking sites are different in nature like some sites are professional networking sites, flirting sites, video sharing , documents sharing, etc. Do the activities in your profiles according to the nature of the sites. If it is a professional networking site, do some activities like, join in groups, community, post topic, follow people etc. if it is video sharing site, add more videos about your company events, programs in your area etc. If you are posting same message in facebook and twitter, people are getting same content from multiple channels, try to customize your message for different site.

Offers and Discounts
Building network and community is the main part of social media marketing. Only way to stimulate community is to create a contest or offer an exclusive discount. For example, give special offers for those who is a fan of your facebook page. With exclusive coupons and discounts on your social media community; you’re rewarding and reminding them that you are not only a brand to engage with, but also to buy from.

Local Business Directories
Being visible to consumers looking for a business in their area is extremely important. Try to include your site in local business directories in order to help ensure that consumers find you when they need you. Also, make sure your business has been added to Google Maps, using the Local Business Center.

Creating online media presence is a simple and easy process, but rather than just creating presence you need to maintain that with relevant activities/engagement for better business opportunities.

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