Linkedin company pages - A new look and features update!

LinkedIn recently changed the look for their company pages with new features and rolled out the changes to all companies.  We apprised of the LinkedIn update earlier. SocialNetGate's LinkedIn page has made use of these feature updates by LinkedIn.
Digging further on the feature updates, some of the notable changes are explained below:

1. Header Image

Similar to Facebook page and Twitter profile, LinkedIn has provided an option to publish a header image for their business. Things to be noted before designing and uploading a LinkedIn company page header/banner image.

• The image should be either of these 3 formats - PNG, JPEG, or GIF;
• The maximum size of the image file should be 2 MB.
• The recommended image dimensions are 646x220 pixels. If not, the image needs to be cropped of that dimension/proportion while uploading to the page.

2. Company Update

The company status updates, links or any content posted on your company page will now be visible on the top and center rather than being in the bottom where it was hardly notable earlier.

 

Post your company updates, share an article or blog you have posted elsewhere, start an interactive discussion, post offers or job openings.

 

Sharing the YouTube URL lets an option to play the video from within the LinkedIn Company page.  Check our LinkedIn Company page to see how it is posted.

 

3. Products/services page changes

The options to go to the Products/services page has been made more likely to be seen. Make sure you use it to the fullest by adding your company's Products and/or Services appropriately.

 

4. Mobile Apps

LinkedIn Company page is now available on mobile & iPad

 

5. Follow Button

The follow button is better visible now.

 

6. Target Audience

Now you can target the audience based on the Company size, Industry, Function, Seniority and Geography

 

Targeted Audience

   

Specify a Target audience

   

Let us know your comments on the changes. Are there any other featues missed explanation here?

 

We also wish to reach you with more on these exciting updates in the forthcoming posts. Stay Tuned . . .

Know more from LinkedIn at http://marketing.linkedin.com/companypages/

SocialNetGate - One stop solution for Social Media Management - Know how Social Media can help you here. 

Build custom page on Facebook

As we communicated earlier, we have created and implemented Facebook Apps through which you can publish custom pages from your website to Facebook as Tabs.

Facebook apps can be installed to your FB page configured with SocialNetGate. The option is now to have the contents of a website URL displayed on the Facebook page as tab.

                                                                       

You will have the need to update pages of your website like

• Purchase Gift Certificate, Book Reservations, Purchase Gift Card, etc if you're a Restaurant


• Wine Club, Buy wine, Tasting Room, etc. if you're a winery/lounge


• Inventory page for automobile show rooms


• And many more pages from your websites to your FB page.

SocialNetGate has a simple and easy solution to this requirement within its platform. 

Here's how it works:

1. Log in to SocialNetGate

2. On the Dashboard page, under 'New Features', youcan see the apps "Facebook Gift Certificate App", "Facebook  Inventory App", and "Facebook Reservation App" with a 'Tab Install' button.

  

3. Click 'Tab Install' button for the required app

4. Enter the 'Website URL' and click 'Save'


                          

The Facebook tab will be installed to your FB page configured with SocialNetGate. Even after the tab has been installed, you can change the name and Thumbnail image of the FB app. Click here to know more

We will keep you updated on new features with Social Media and our platform. Subscribe to our blog to stay updated...

SocialNetGate - One stop solution to Social Media Management.

Instagram for Business

As we recently announced that Instagram integrated with SocialNetGate, we also discussed how Instagram is important for a business.

We know Instagram helps to create and post stunning images and can easily be shared on the social networking sites like Facebook and Twitter. But the question remains on how we can use Instagram effectively to boost the business visibility and create better engagement with the customer/communities.

Here we answer your queries as there are several ways to use the instagram for your business

Display your product photos

Demonstrate a product or services that you give, publish an image of a feature or offers to your fans and show your business procedure with intriguing photos. If you are doing a business like wine making or beverage business, you can post all the process of wine making process, photos of wineries, new products, and other images similar to your business. Use Instagram images to make interest by making shoppers visualize new or novel use for what you offer.

Make your Instagram followers notice with remarkable pictures and give them selective reviews of the product, exclusive around your brand new shops or work environments in the making. Things to consider before generating sharable material, make sure to share the same on Facebook or MySpace and Twitter also.

Publish your Company or office photos

Publish photographs of a day-to-day activities in the office; post the events or seminars, your workers at play, interesting sessions in office, a weekend office trip, etc. Introduce your employees to the followers in instagram, and your followers will get an opportunity to see the folks behind the company operations. This will expose the lively work atmosphere, act as recognition and have an advantage on employees also.

Post special offers and events in your community

Social events are an amazing way to produce attention in your business. Plan your events or occasions for one day. Social events are the efficient ways to develop areas or improve product attention. Ask your fans to use a particular hash tag to have their images reviewed.

Use the Same account name used in Twitter account

There are two benefits: if you use the same instagram account name and Twitter user name. First, your profile will be easily identifiable and easy to spot. Other, if anyone has tagged you in a photo caption on Instagram and that image is shared on Twitter, the same tag will connect you to others on Twitter too.

Share your Instagram account with your Customers

It is also important to market the other way. Communicating your Instagram presence with your existing customers/community is as vital as marketing your business via Instagram.

Use Hash tags effectively

Use the search functionality of the application to figure out which hash tags are often used. Like on Twitter, using the hash tag in Instagram images by occasion, Geo-location, or topic is a great idea. You can even search for existing hash tags in the inquiry field to spot Instagram fans.

Instagram recently added the ability to see images on the web through a sharable link. This specialty feature permits your Instagram to not just be perceived by those not utilizing the application, but it permits to like and share the photo from the web.

Instagram might be good for telling stories and for inspiring people. Utilize it to show your services, products, offices, manufacturing process, etc to your followers.

Let us discuss more about Instagram and other Social Media sites, with tips to make yourself utilise Social Media better. More to come on Instagram Web Viewers...

There are more ways to use this wonderful tool for business/brands. We have pointed out on how to start using Instagram. Share your thoughts/ideas as comments below so that we will be enlightened.

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How'd you like to build a Custom page or tab from your website on your Facebook page?
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