The news abour business pages being forced to use Timeline feature is not received with cheers by marketers all over the world. They have worked hard in coming up with tools to get the attention of the visiors with all sorts of creative ideas. The common one every business page has is the Welcome tab and make the visitor go there first so the branding message could be conveyed and hopefully gain some Likes scores too. With the timeline feature, this feature is gone. While this requires some creative thinking to come up with ideas to quickly grab the attention of (especially, first time) visitors, the usability aspects of the page will improve. Being in the social media space - not a single day goes by without some announcement like this.
Social Media Marketing - One stop solution for Social Media Management. Socialnetgate helps in social media management, social media marketing and provides social media services for business.
Wednesday, February 29, 2012
Sunday, February 26, 2012
One of the best (clean) map views...
One of the best (clean) map views available. Square is awesome! https://squareup.com/retail/search/94903
Friday, February 24, 2012
Welcome Armida Winery
SocialNetGate would like to welcome Armida Winery of Healdsburg, CA
Please check out their FB pages
Monday, February 20, 2012
Social Media Monitoring
The blog discussion on Social Media Marketing Strategy Contd.
Check out our previous blogs on
Another important part of a social media campaign is "Social Media Monitoring". It is the process of constantly monitoring your effectiveness of the social media presence and activities. Social Media Monitoring consolidates and evaluates all your effort on the Social Media Marketing. It helps you decide your future plans and actions. Social media presence and activities should be constantly and carefully monitored.
There are various Analytics tools available to analyze the social media effectiveness.
The Facebook page insights can be viewed at https://www.facebook.com/insights/ for all your existing pages
Similarly, Youtube Insights - http://www.youtube.com/my_videos_insight are available We need to have some of the KPIs calculated. They are: Sentiment is the positive, neutral, or negative mentions about your brand, product or services over a given time period.
Sentiment Ratio = positive, neutral or negative mentions /All brand mentions Audience Engagement is the amount of engagement or interest that your social media audience have on your social media presence and activities.
Audience Engagement = (Comments+Replies+Likes+Shares+Trackbacks)/Total Views Share of Voice is the mentions of your brand, product or services in social media (i.e., articles, blogs, comments, Tweets, videos, etc.) against your competitors.
Share of Voice = Brand's, Product's or Services' Mentions/Total Mentions(Brand + All Competitors) Conversation reach is the reach of your activities(like publish of posts, images, videos, status updates, etc.) in social media channels.
Conversation Reach = Total People Interested/Total Audience Exposure Also there are many other metrics like Social Media Issue Resolution Rate, Time Taken for Resolution, Customer Satisfaction Score through Social Media, etc. Social Media ROI is difficult to calculate but this resource - http://socialnetgate.posterous.com/social-media-measurement - will help you go through the process.
Sentiment Ratio = positive, neutral or negative mentions /All brand mentions Audience Engagement is the amount of engagement or interest that your social media audience have on your social media presence and activities.
Audience Engagement = (Comments+Replies+Likes+Shares+Trackbacks)/Total Views Share of Voice is the mentions of your brand, product or services in social media (i.e., articles, blogs, comments, Tweets, videos, etc.) against your competitors.
Share of Voice = Brand's, Product's or Services' Mentions/Total Mentions(Brand + All Competitors) Conversation reach is the reach of your activities(like publish of posts, images, videos, status updates, etc.) in social media channels.
Conversation Reach = Total People Interested/Total Audience Exposure Also there are many other metrics like Social Media Issue Resolution Rate, Time Taken for Resolution, Customer Satisfaction Score through Social Media, etc. Social Media ROI is difficult to calculate but this resource - http://socialnetgate.posterous.com/social-media-measurement - will help you go through the process.
SocialNetGate.com - a Social Media management platform for businesses, provides exciting features to monitor your brand on social media.
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Wednesday, February 15, 2012
Social Media Engagement
This is a continuation to our previous posts on Social Media Marketing Strategy
As we looked into Social Media Presence Creation, and Social Media Promotion, we shall now discuss on Social Media Engagement
The third and important phase in a social media campaign is "Social Media Engagement".
It is important to make your customers interested in your business and using social media for that purpose is essential. Social Media Engagement is the process of keeping yourself constantly engaged with people who are interested about your business on Social Media.
People follow your Social Media presence to get interesting content, to share their thoughts about your business/brand, to know about your future plans, to get special discounts, to voice their opinions and a lot more.
You need to constantly watch your social media space. Apart from posting useful and interesting contents, you need to check for users' comments/feedback.
Responding to the comments/feedback will make your business more personalized. That gives your customers a feel that they are having a relationship with business or being part of the business.
Ignoring users' feedback on the social media space could trigger negative returns to your social media presence and organization as a whole
So it is critical to have an engagement with those people on social media to take your business further closer to the audience.
Some of the common engagement tasks can be:
## On Facebook, allow the people, who like your page, to post contents on your page wall. Reply to the content posts and keep them engaged with your page.
## On Twitter, send direct messages or use @ feature to post replies to individuals.
There are more such social media sites and actions to have your brand popularized through engagement.
SocialNetGate provides an easy to use single platform to get you engaged with your Facebook and Twitter audience without logging in there individually.
Subscribe to our blog to stay updated on Social Media News, tips, tricks and more...
Thursday, February 9, 2012
How to Build a Social Media Campaign - BusinessWeek
How to Build a Social Media Campaign Good marketers see the value of developing a presence where their audience already gathers, whether online or at the ... Read moresocialnetgate comments:
Very good article on running social media campaigns.. Sometimes large brands dont get it. Orabrush anyone ?
Very good article on running social media campaigns.. Sometimes large brands dont get it. Orabrush anyone ?
Wednesday, February 8, 2012
We'd like to welcome Fritz Winery of...
We'd like to welcome Fritz Winery of Cloverdale, Ca to SocialNetGate! http://www.fritzwinery.com/
Tuesday, February 7, 2012
Social CRM or simply SRM ?
As a business platform, SocialNetGate used to always view relationship as "audience". One may be a past, current or future customer or well wisher to the organization, brand or the entity.... and the entity engages with this person. However, we started to realize that is not the case all the time. In fact, most of the times, it is the real people interacting with real people in their lives. We started to feel that the person hiding behind a mask representing organization needs to be balanced with direct communication. On certain cases, this is not possible. For ex, if an organization is reponding to a PR scenario, we just want a "spokesperson" and it doesnt matter who that person is. However, if someone were to request for a Testimonial from a business, it better be coming from an individual.
Long story short, we need to have have a business-individual balance. This aspect is what is leading to the Social CRM discussions happening in the industry right now. There is a number of players out there in the field exclusively concentrating on this aspect. Obviously, for someone like Salesforce.com, this comes naturally. But their problem is that they are looking at CRM with a narrow focus - a CRM is to help put together Leads, Cases and do blasts. But in reality, it is quite different. One to one and one to many interactions are happening in many channel. Someone can send a DM to a contact, who may say something thru Facebook message and the reply from the first person could be thru email.
Taking all these into account, we are releasing the "People" feature today. This is on the same line of mission for SocialNetGate - A one stop solution for social media management. In addition to having Presence, Promotional Tools, Engagement and Monitoring, SocialNetGate users now have the ability to bring all their contacts from - be it Gmail, Facebook, LinkedIn or Twitter - to a single dashboard and interact from there.
Saturday, February 4, 2012
Social Media Promotion
As we spoke on Creating and Branding Social Media Profiles as the initiation point of Social Media Marketing Strategy, the next phase on the Social Media Campaign is to properly utilize the Social Media Presence to reach your target customers.
Social Media Promotion includes activities that makes use of your social media profiles being active among your customers/ prospects or whoever wishing to stay connected with your brand/business. It is used for promoting your brand using social media profiles.
You need to utilize the social media presence to make your brand more popular. You have to be active and promote your brand. Some of the activities to promote your brand through social media are:
★ Create and publish blogs time-to-time to instill interest on your brand
★ Share contents (photos, videos, audios, etc.) with people who follow your brand on social media
★ Get feedback from audience
★ Share testimonials on your social media sites
★ Give special offers to people who follow you on social media sites
★ and more... Explaining all the activities to be done on social media profiles for promoting your business in a single blog is not feasible. So here are some of the resources on how to use Social Media for Business:
# Facebook – Marketing and CRM
# Company Description to Facebook Page
Check out SocialNetGate blog to get updates on utilizing social media for marketing.
SocialNetGate - One stop solution to Social Media Management - provides a platform to publish contents (like articles, blogs, photos, videos, etc.) on all the social media sites. Also you can research on the best time to reach your customers and schedule to publish on all social media profiles at that time. You can use various available social media tools like Testimonial Requester, Voice Blog, Offers Manager, Viral Widget, Social Media Powered Website, etc.
Contact us at info@socialnetgate.com to know more!
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